website positioning Supervisor job with TIMES HIGHER EDUCATION

Concerning the job

THE Firm

The World College Insights Ltd, writer of Occasions Larger Schooling (THE), is the info supplier underpinning college excellence in each continent the world over. As the corporate behind the world’s most influential college rating, and with virtually 5 a long time of expertise as a supply of study and perception on increased schooling, we have now unparalleled experience on the tendencies underpinning college efficiency globally. Our information and benchmarking instruments are utilized by lots of the world’s most prestigious universities to assist them obtain their strategic objectives.


For extra data on Occasions Larger Schooling please go to https://www.timeshighereducation.com


Primary Scope and Major Goals

The website positioning Supervisor is a task created to assist the organisation’s progress technique via data-driven digital advertising. Reporting to the Head of Digital Advertising and marketing – Educational, the website positioning Supervisor will take accountability for all elements of search engine optimisation inside THE area, overlaying technical website positioning, key phrase analysis, content material optimisation, hyperlink profile and competitor intelligence. The website positioning Supervisor will report on website positioning efficiency, establish alternatives to develop natural site visitors to the web site and make suggestions for very important technical enhancements and content material optimisation.


Key Duties

  • Perform month-to-month web site audits (technical, content material, hyperlink profile) and clarify, concise suggestions for bug fixes and enhancements
  • Handle the connection with Botify and run the web site crawler figuring out areas for upkeep and placing ahead suggestions for enhancements to be actioned by the broader enterprise
  • Handle the connection with different suppliers e.g. company or contractors referring to website positioning
  • Monitor competitor website positioning actions, conduct evaluation usually and report findings to the enterprise
  • Produce informative and user-friendly reviews based mostly on technical audits, competitor evaluation, website positioning efficiency and net analytics
  • Current the above reviews to cross-department stakeholders, together with Gross sales, Advertising and marketing, Editorial, Product and Engineering groups
  • Conduct in-depth key phrase analysis and supply suggestions for metadata, PPC and content material, working intently with related groups to implement them
  • Present tips for key phrase analysis, meta information and content material; maintain inner workshops to share greatest follow if vital
  • Apply worldwide website positioning strategies to the prevailing web site and the event of the brand new web site
  • Assist the Engineering crew with web site migrations (redirect technique, content material migration, crawl-budget optimization, and so on.)
  • Handle in-house website positioning applied sciences corresponding to SEMRush/website positioning Moz and web site crawlers and supply assist to cross-team customers when required
  • Assist the creation and upkeep of user-friendly and search-optimised touchdown and product pages inside our CMS
  • Present strategic route and implementation of THE’s website positioning options, with a concentrate on technical, content material, worldwide and cell techniques

Important Abilities/{Qualifications}

 

  • An all-rounded website positioning skilled with a powerful technical focus
  • A complicated person of website positioning instruments together with Botify, Google Search Console, Key phrase Planner, web site crawlers, and SEMRush/website positioning Moz
  • Superior key phrase analysis talent, in a position to present key phrases, metadata and content material tips at scale
  • Superior Google Analytics or an analogous net analytics software (site visitors, viewers, engagement, behaviour, monitoring and conversion funnel)
  • Sturdy stakeholder administration and presentation talent
  • Good command of HTML & CSS in a CMS surroundings
  • A minimum of one information visualisation software corresponding to Information Studio or Energy BI
  • Superior Microsoft Workplace (Excel, Phrase & PowerPoint)

Fascinating Abilities/{Qualifications}

 

  • Arms-on expertise with Google Tag Supervisor
  • Working data of Google Optimize
  • A programming language helpful for information analytics corresponding to Python or SQL

Expertise

 

  • A minimum of 3 years of expertise in a technical website positioning position (important)
  • A minimum of 1 12 months of expertise working with a web-based enterprise with a big complicated enterprise web site (important)
  • Intensive expertise in conducting website positioning audits (important)
  • Expertise with a writer web site the place content material could sit behind a registration/pay wall (fascinating)
  • Expertise in main a technical website positioning challenge for net migration (fascinating)
  • Worldwide website positioning (fascinating)
  • Google Information optimisation (fascinating)

THE are proud to be an equal alternatives employer. We recognise that we’re all completely different. Nice energy is born via completely different views and experiences. That’s the reason we’re dedicated to our mission of making an inclusive tradition that permits our individuals to really feel in a position to convey their entire selves to work. We’re proud to be a part of the International Equality Collective and a conscious employer to assist assist THE obtain this.

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