Similarweb Inventory: Development, Worth, And Large Knowledge Alternative (NYSE:SMWB)


Similarweb (NYSE:SMWB) is a number one supplier of competitor and market intelligence from web sites and on-line platforms. The worldwide huge information market is forecasted to exhibit a 14% compounded annual development price and be price $116 billion by 2027, Similarweb is poised to trip this development. The corporate went public in Could 2021 and since then the inventory worth has been butchered by ~66%. The excellent news is that this has primarily been pushed by the excessive inflation and rising rate of interest surroundings which has compressed the valuation multiples of most “development shares”. As well as, Similarweb has lately produced sturdy earnings for the second quarter of 2022, beating each income and earnings estimates for development. Thus on this put up, I’ll break down the corporate’s enterprise mannequin, financials, and valuation, let’s dive in.

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Knowledge by YCharts

Enterprise Mannequin

Similarweb is a number one market intelligence supplier, in response to G2 critiques. The corporate’s software program product allows companies to see detailed details about their opponents. This contains web site visitors estimates, key phrase visitors rating, referral web sites, and rather more. That is extraordinarily highly effective because it allows insights to be gained into competitor actions, and technique to be tailored.

Most firms have a tendency to take a position closely into understanding their very own information, which is after all first precedence. Nonetheless, by additionally understanding opponents, managers can acquire a wider view of the panorama.

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Similarweb Knowledge (Investor presentation)

Similarweb has expanded its platform to supply 5 essential options these embody: Digital Analysis Intelligence, Digital Advertising Intelligence, Gross sales Intelligence, Investor Intelligence, and Shopper Intelligence. For instance, I’ve used its investor different information device, to determine an e-commerce firm’s web site visitors earlier than an earnings name. Thus this helps me to make a tough estimate of gross sales, up or down development and anticipated earnings figures. This is not a “silver bullet” answer however does give a helpful indication of visitors.

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Options (Investor presentation)

Similarweb has over 3,800 prospects throughout a plethora of industries from journey to retail. The massive title manufacturers embody: Walmart,, Google, Adidas, Adobe, CNN and extra.

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Similarweb Buyer Verticals (Investor presentation)

Similarweb has additionally lately scored a partnership with information AI, previously referred to as App Annie as a way to improve its App intelligence answer.

Rising Financials

Similarweb generated whole income of $47.6 million, which beat analyst estimates by $1.57 million and popped by a speedy 46% yr over yr.

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Income (Similarweb)

This income development was pushed by a strong 25% development in prospects yr over yr to three,849. As well as, the common annual income per buyer elevated to $50,700, up 16% yr over yr.

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Buyer Development (Investor Presentation Q2 ’22)

Similarweb has additionally been rising its “excessive ticket” buyer, with Annual Recurring Income of $100,000 or extra to 309, this elevated by 40% yr over yr.

Greenback-based web retention price, elevated to 115%, vs 106% within the equal quarter of 2021. It is a nice signal because it means prospects are staying with the platform and spending extra. Its bigger “excessive ticket” prospects additionally confirmed a larger ARR of 127%, which suggests “rising upmarket” appears to be like to be a fantastic technique transferring ahead.

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Similarweb (Investor Presentation 2022)

Similarweb remains to be working at a loss and generated earnings per share [EPS] of unfavorable $0.29, however this nonetheless beat analyst estimates by $0.06. To a standard investor, any loss could seem unhealthy however once I dive below the hood it’s clear that the good bills are a part of the expansion technique. For instance, the corporate elevated its Gross sales and Advertising funding by ~45% yr over yr to $32 million, as they make investments aggressively for development. Now after all over time, we need to see Gross sales and Advertising spend making up a decrease portion of income over time which might display environment friendly development. I personally imagine that is very achievable for Similarweb given their low capex SaaS mannequin. As well as, the corporate has outlined a 15-month payback interval for its price of buyer acquisition. As a gross sales/advertising and marketing information firm, I place confidence in their estimates for long-term worthwhile development.

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Earnings Assertion (Q2 earnings report)

Similarweb additionally elevated its Analysis and Improvement funding by 65% yr over yr to $16 million. Once more, I do not imagine it is a unfavorable as steady enchancment of its product is crucial. As well as, the companies which make investments tons into R&D have a tendency to supply larger shareholder worth long run, assume Amazon (AMZN), Google (GOOG), Meta (META). For its Basic and Administrative bills, I wish to see these decreasing over time as a proportion of income.

The corporate has a strong stability sheet with money and money equivalents of $93.9 million, with simply $48.8 million in whole debt.

Transferring ahead, administration is guiding for whole income of $196 million to $197 million for the total yr of 2022, which equates to ~43% development year-over-year on the midpoint of steering.

Superior Valuation

With the intention to worth Similarweb, I’ve plugged the newest financials into my superior valuation mannequin which makes use of the discounted money circulate methodology of valuation.

I’ve forecasted a conservative 20% income development per yr over the following 5 years. Because the enterprise continues to broaden to totally different business verticals with its new merchandise.

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Similarweb (created by creator Ben at Motivation 2 Make investments)

I’ve additionally forecasted the enterprise working margin to extend to 23% over the following 10 years, which is the common of the software program business. I count on this to be pushed by the enterprise’s low capex software program mannequin and the continued development of rising upmarket.

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Similarweb (created by creator Ben at Motivation 2 Make investments)

Given these components, I get a good worth of $8.75 per, the value on the time of writing is ~$7 per share and thus the inventory is 20% undervalued on a conservative foundation.

As an additional datapoint, Similarweb trades at a Worth to Gross sales Ratio = 2.81 which is cheaper than its historic common over PS over 5.

Chart: Similarweb (<a src=
Knowledge by YCharts



Similarweb is a frontrunner in competitor and market intelligence however they aren’t the one sport on the town. The corporate competes on the key phrase/search engine optimisation facet with instruments similar to SEM Rush, Ahrefs, Moz, and extra. Whereas on the web site visitors checking facet, there are numerous free or low-cost opponents on-line, similar to, Ubersuggest, and extra. Now though I imagine Similarweb has the best person interface and essentially the most intensive and dependable information, the corporate would not have a powerful moat round its enterprise. The excellent news is that they do have sturdy traction with enterprises and are regularly advancing its platform capabilities, by sturdy R&D investments.

Recession/IT spending Slowdown

The excessive inflation and rising rate of interest surroundings have brought on many analysts to forecast a recession. Subsequently it’s seemingly that many firms will reject or delay spending on new tech platforms, particularly if not crucial. With Similarweb specifically I discover myself utilizing the platform often however it isn’t a platform I take advantage of every day and would take into account important.

Last Ideas

Similarweb is a number one supplier of information on opponents and the market. The platform provides key insights and essentially the most superior software program available on the market. The inventory is undervalued intrinsically and relative to historic multiples and thus appears to be like to be a fantastic purchase for the long run.

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