Irish SMEs trying to digitalisation to future proof enterprise and function extra affordably

Irish SMEs are investing in digitalisation to assist future proof their companies and function extra affordably at a time when they’re involved in regards to the financial system and rising prices of doing enterprise in response to a brand new survey commissioned by Google Eire and performed by Amárach.

The survey, commissioned forward of Google’s Worldwide Small Enterprise Week, discovered nearly three quarters (72%) of  SMEs surveyed mentioned that surviving the present interval of financial uncertainty is a key precedence over the following 12 months, whereas 71% are prioritising income and revenue progress. As well as, the rising value of doing enterprise is a key concern for 63% of SMEs within the yr forward.

Regardless of this financial uncertainty and concern round rising prices, companies recognised the impression that investing in digitalisation can have on managing prices and supporting progress.  Nearly half (48%) of SMEs said that digital expertise and instruments enable them to function extra affordably whereas 60% use them to attach with clients and 46% say it opens up new markets for his or her enterprise. Additional demonstrating the worth of digital, 61% of these surveyed said that digital expertise are important to future proofing their enterprise.

On the subject of upskilling in digital, Irish SMEs are motivated to study and prepared to place within the time, with over 40% of SMEs surveyed having engaged in digital expertise coaching over the previous 12 months. Nonetheless, there are nonetheless 20% of SMEs having not accomplished any digital expertise coaching within the final two years and 19% having by no means accomplished any digital expertise coaching in any respect.

Alice Mansergh, Director of Small Companies at Google, mentioned:

“It’s actually encouraging to see that Irish SMEs are embracing digital expertise and instruments to assist them navigate this era of uncertainty and future proof their enterprise. Notably, half the companies surveyed see digital expertise as indispensable to their enterprise at the moment. At this time there’s a digital divide, whereby regardless that greater than 90% of Irish customers are on-line, 45% of Irish companies don’t have a web site. Serving to companies acquire digital know-how and confidence are key to bridging the divide, and strengthening Eire’s SME sector.  That’s why Google has come along with Enterprise Eire and the Native Enterprise Places of work to supply free coaching assist for all.  By way of our You’re the Enterprise programme we’re offering free accessible coaching, in particular person or on-line, serving to companies get on-line, develop on-line and develop internationally.”

You’re the Enterprise is a digital platform providing Irish SMEs entry to free dwell and on-demand coaching classes, geared towards supporting firms in any respect phases of their digitalisation journey. As well as, ten members that exhibit a dedication to digital will likely be awarded with a collection of customised helps, together with mentorship and advert funding. In an effort to be thought of as one of many ten corporations to obtain a package deal of tailor-made helps, SMEs can submit a video [via the You’re the Business site] detailing what their enterprise means to them, in addition to an instance of how they’ve used digital to reinforce their enterprise. Submissions should be uploaded by thirtieth September 2022.

The survey additionally discovered that 66% of Irish SMEs imagine that Eire is an effective place to personal and function a small enterprise with 51% of these citing entry to authorities helps like coaching and funding as a purpose for that.

To mark Worldwide Small Enterprise Week and to additional assist companies on their digitalisation journey, Google Eire has further gives for Irish SMEs, out there solely throughout this week till September 16, together with:

 

  • Save €200 off a Chromebook pc

  • Three months of Google Workspace’s enterprise apps and collaboration instruments at no cost

  • Get 60 Days of Shopify freed from cost to assist companies create new web sites

  • And extra gives on the location at g.co/yourethebusiness on the “Worldwide Small Enterprise Week” web page

For additional data on the assorted coaching modules in addition to the chance to be awarded a customized assist package deal, please go to: g.co/yourethebusiness

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