IDFC Mutual Fund appoints Mirum because the digital companion

Mirum, a premier full-service digital options company from the WPP Group, has gained the digital duties for IDFC Mutual Fund, considered one of India’s main mutual fund home.

As a part of the mandate, Mirum will ship a bouquet of digital providers for IDFC MF. Mirum will present model technique, artistic providers and handle social media platforms for the model. Mirum, a Salesforce Crest Consulting Accomplice, will implement Salesforce Advertising Cloud and supply managed providers for a seamless advertising and marketing automation answer. IDFC MF may also be using Mirum’s know-how providers for internet growth, UI/UX and search engine marketing.

The account can be serviced by Mirum’s in-house groups from their Mumbai workplace.

Commenting on the win, Mihir Karkare, EVP, Mirum India mentioned, “We’re completely happy to companion with IDFC Mutual Fund. It’s a proud second for Mirum to win such a big digital mandate and bears an affidavit for our digital capabilities. We stay up for service the IDFC MF account and are assured of delivering a seamless answer.”

Mirum is a number one digital options company with a pan-India footprint, providing 360-degree options in digital advertising and marketing for over 50 manufacturers, with an in-house staff of 300+ professionals. Mirum affords a bouquet of digital providers throughout Social Listening & ORM, Digital Technique, Media Planning, Artistic Providers, Healthcare Advertising, Tech Builds and Advertising Automation options. Mirum is a Wunderman Thompson firm and a part of the WPP Group.



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