How the Asia Pacific video safety market has grown considerably over the previous few years

We’re within the midst of transformative adjustments which can be altering companies and industries in very vital methods. Warming as much as the limitless potential of adopting new applied sciences like AI, ML, IoT, Large Knowledge, Automation, is altering the way in which of lives and workplaces. Technological innovation has expanded the remit of what video expertise can be utilized for and with the elevated bandwidth that 5G provides related gadgets. It has developed far past the essential performance that many individuals affiliate with digicam networks. Video analytics are utilized in industries together with healthcare, transportation, and sensible cities to get deep insights into behavioral patterns and situational consciousness. Malou Mousten Dyhr Toft, VP, APAC, Milestone Methods shares  insights on ‘How the Asia Pacific video safety market has grown considerably over the previous few years


  • Please inform us about your journey at Milestone Methods and your function at Milestone?

I labored within the telecom trade for greater than 16 years, witnessing the event of cell expertise, the smartphone revolution, cloud companies, Web of Issues (IoT), and 5G.

As a technologist and a marketeer, I consider within the mixture of logic and magic to construct successful groups who know precisely who they’re serving. In 2018, I joined Milestone Methods, a number one supplier of open platform video administration, overlooking 15 international locations throughout Europe, Center East, and Africa. This 12 months, I transitioned into my present function as Vice President for Asia Pacific (APAC) and am answerable for rising and scaling our enterprise within the area

In 2021, APAC was the best development area for Milestone with a 54 p.c year-on-year income development which is indicative of video expertise being leveraged past safety. Milestone is headquartered in Denmark and had beforehand established incumbent positions in EMEA and was a quick mover within the U.S. The APAC area was a part of later expansions, and we see an enormous alternative to leverage our footprint much more.

Personally, I’m excited to be again in Asia and to satisfy all our companions and clients. It is going to be a implausible time and I can’t wait to create the subsequent Milestone chapter.


  • In your opinion, what are probably the most thrilling issues presently shaping the Video Safety Business?

The Asia Pacific video safety market has grown considerably because of the rising use of video cameras within the subject of safety and regulation enforcement.

Developments in video expertise

Video expertise has superior nicely past a digicam community’s elementary perform. Superior well being and security options, situational consciousness for industrial buildings and different public areas, in addition to deep insights into behavioural patterns have all been made potential by video analytics. The implementation of sensible video expertise could be felt throughout numerous proper from sensible cities to schooling.

The rise of “Safe Good Cities” has led to rising funding and anticipated development in video safety. Current information from MarketsandMarkets point out that the Compound Annual Development Fee (CAGR) of the worldwide video safety market from 2020 to 2025 is anticipated to develop at 20.4% in APAC.

5G capabilities boosting information switch

With enhanced 5G capabilities, authorities and safety specialists can shave seconds  and even minutes off their emergency response time, reacting to any risk or emergency immediately. Any video surveillance utility will profit from the elevated bandwidth and ultra-reliable low latency (uRLLC) that 5G presents when mixed with Multi-access Edge Computing (MEC). Moreover, 5G is anticipated to supply streaming of 4K or 8K high-definition decision movies, the picture high quality can be enormously improved.

Use of Synthetic Intelligence (AI) and Machine Studying (ML) for clever video safety

Video safety methods are quickly evolving into sensible visible intelligence platforms with capabilities extending past monitoring and recording. These methods make use of AI/ML-based picture evaluation instruments to set off actions based mostly on occasions, patterns, and predictive analytics. The result’s tighter safety, better workers productiveness, and decrease prices.


  • How will video expertise play a key function within the subsequent regular?

We’re witnessing better uptake and demand for expertise, significantly in video safety.  By 2026, the CAGR of the India video surveillance market is anticipated to develop by 16.6%, in accordance with 6Wresearch.

Know-how has turn into our first line of defence throughout worldwide catastrophes and has made it potential for us to raised regulate and monitor the unfold of viruses like Covid-19. For instance, the retail and meals and beverage industries have been capable of make the most of video analytics and infrared imaging to stick to crowd management and social distancing necessities.

In Australia, drive-through cafes and eating places have related their Level-of-Sale (POS) methods to a community of video cameras with licence plate recognition (LPR) expertise to recognise automobiles coming into the carpark. This integration has helped eating places to foretell orders from common clients who’ve consented to sharing their information and licence data. By doing so, the restaurant can supply a extra environment friendly and personalised drive-through expertise, which might serve to assist ease site visitors congestion at pick-up factors throughout peak hours.


  • Which verticals are the main target in India, SAARC international locations and Asia Pacific for 2022 – 23?

The way in which we stay and work within the trendy world continues to be improved by video expertise. As we glance to the longer term, we see exponential developments in video that can immediately profit our industries, folks, society, and the setting:

From performing distant surgical procedure to monitoring the aged, video expertise will play a big function in guaranteeing better care and wellbeing. By 2030, remoted areas would have higher entry to specialised surgeons, and wearable video expertise may assist emergency responders within the occasion of an accident. It will lower the necessity for speedy skilled intervention and, in lots of conditions, enhance sufferers’ chance of a fast restoration.

Good Cities

Video expertise built-in with synthetic intelligence will be capable to analyse a metropolis’s site visitors patterns and make real-time changes to lights and signage to minimise site visitors jams. We can actively assist cut back air pollution hotspots brought on by slow-moving or stationary autos throughout rush hour by integrating video evaluation of site visitors patterns with information from air high quality displays.


Video expertise is mixed with AI, information analytics, sound detection, and behavioural analytics to observe and handle advanced transportation infrastructure and deter crime and terrorist assaults. Essential nationwide initiatives in all Asia Pacific markets embrace the set up of IP cameras and the event of Built-in Command and Management Facilities that may analyse real-time information.  The set up of IP cameras and the creation of Built-in Command and Management Facilities that may analyse real-time information are essential nationwide priorities throughout AP markets. We’ll quickly witness development in integration of exterior video tools like drones, physique cameras, and possibly in-train cameras along with fastened cameras.


As extra firms reopen their bodily shops, social distancing might be crucial in stopping viral transmissions and retailer closures. Video software program may also help create a secure setting for workers and shoppers whereas making certain a superb buying expertise for purchasers and enhancing effectivity and future gross sales. By providing a variety of companies, video administration methods transcend safety and theft avoidance. As video expertise evolves to match shopper expectations, the fashionable buyer expertise will solely develop extra quickly.


  • Do you suppose AI-enabled cameras in public areas may deliver vital enchancment to safety considerations in India? 

India is present process a digital transformation to turn into a safer and smarter nation. The ever-increasing security and safety necessities coupled with the rise of sensible cities has led to a surge in safety market. Probably the greatest and smartest safety options that we see more and more being adopted is “video analytics,” which mixes synthetic intelligence, real-time intrusion detection, license plate and facial recognition-based entry management, video searches for forensic investigation, could be finished with AI-based video analytics. Specialised analytics choices embrace detecting Private Protecting Tools (PPE) , smoke and fireplace , falls, fights, and feelings; in addition to folks and car counting, distancing, occupancy, and extra. With the assistance of video analytics expertise, safety software program can establish dangerous exercise that an individual may overlook and acknowledge anomalous behaviour.


  • How would the Metaverse be a gamechanger in Good Cities?

The event of sensible cities is accelerating all through the world. How digital applied sciences are used and carried out to reinforce high quality of life and create alternatives for companies is one vital and dynamic element of this ongoing development.

Environmental data on utilization and shifting wants could be discovered within the availability of parking areas, power consumption and provide, pedestrian and bicycle site visitors, autos on the roads, and accidents.

When used successfully, this data raises service and dwelling setting requirements based mostly on present data and precise calls for, choices relating to the place to allocate infrastructure budgets could be made.

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