Examine: Interactive CTV Video Adverts Outperform Cellular and PC

NEW YORK—A brand new research from Innovid has discovered that interactive related TV (CTV) campaigns ship stronger outcomes throughout key efficiency and a spotlight metrics than interactive campaigns on cellular and PC, although these two mediums additionally noticed spectacular outcomes. 

Innovid, which is an promoting platform for supply, personalization and measurement of converged TV throughout linear, CTV and digital, analyzed 286 billion video advert impressions throughout cellular, desktop, CTV  gadgets, and social platforms for the research. 

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