Company roundup: Boutique; Journey Additional; ICONS & MACHINES; and extra

Skilled haircare distributor,  Salon Promotions, has appointed Leeds multi-channel advertising and marketing company Boutique to handle its digital and conventional PR technique.

Based in 2009 by Neil Capstick, Lancashire-based Salon Promotions gives manufacturers to UK hair salons together with Alterna, Olaplex and Sizzling Instruments, in addition to long-term, hands-on coaching options and academic occasions for stylists.

Boutique will even handle the PR technique for Salon Promotion’s personal model, Neal & Wolf which specialises in luxurious haircare merchandise for on a regular basis indulgence. It additionally has its personal skilled color vary out there in 1000’s of salons throughout the UK.

Simon Bollon, managing director of Boutique, mentioned: “Working with the Salon Promotions’ workforce has been an absolute delight to date, their enthusiasm and love for the enterprise has put them in a implausible place for vital progress which we’re proud to be navigating with PR.

“We’ve got an enormous expertise of delivering product centered and B2B campaigns and sit up for assembly and exceeding their future enterprise targets whereas dominating the UK hair and wonder market.”

Jack Hutchinson, industrial director at Salon Promotions, added: “We’re excited to be working with Boutique to direct our PR methods for each shopper and industrial audiences.

“The UK hair and wonder market is at an thrilling time with main innovation and product improvement – we’re assured the Boutique workforce will assist faucet into this constructing consciousness of our award-winning, salon-centric strategy to haircare as we proceed our success momentum.”


Versatile workplace area supplier, Workspace, has appointed Leeds-based Journey Additional to handle its efficiency advertising and marketing exercise after a aggressive pitch.

Journey Additional, which has not too long ago opened its New York workplace, will probably be liable for delivering a paid media technique to drive progress and enhancements throughout efficiency channels, which will probably be elevated with strategic and artistic assist.

The company will probably be offering providers throughout paid search, social, programmatic, technique, knowledge and perception, and artistic.

Established in 1987, Workspace is a supplier of versatile area for London companies. It owns 4.7 million sq ft. of lettable area throughout 77 properties.

Will Abbott, chief buyer officer at Workspace, mentioned: “We’re wanting ahead to working with Journey Additional. It was clear by means of the method that viewers intelligence sits on the coronary heart of their strategy and the entire workforce was impressed with their vitality and experience.”

James Addlestone, chief technique officer at Journey Additional, mentioned: “We’re very excited to be working with the pioneers in versatile working – one thing we’ve championed since day one too.

“I’m wanting ahead to serving to them obtain fast progress whereas growing their model to attain longer-term progress.”


Sheffield-based PR company ICONS & MACHINES has led a marketing campaign referred to as PLATFORM U, which introduced some peace and tranquillity to Nottingham’s morning commute.

Employed by artisan bakery/speciality espresso chain CAWA, final month, ICONS & MACHINES was briefed to create an influence across the launch of CAWA’s latest espresso store in Nottingham Railway Station.

The company conceived PLATFORM U, which was a serene area the place travellers might sit, replicate and revel in a second of calm.

Situated on the station concourse and accommodating one commuter at a time, this featured a Chesterfield armchair, homely carpeting, unique crops, charging bays for cell units, a journal for commuters to share their each day ideas and a therapeutic over-the-clothes head, neck and shoulder therapeutic massage.

Travellers might additionally get pleasure from a few of CAWA’s pastries and coffees.

ICONS & MACHINES was based by author and documentary maker CK Goldiing. He mentioned: “The campaigns I design for our shoppers are knowledgeable by my private tasks.

“However, the enjoyment audiences have expressed in direction of my private work is priceless suggestions that I’d be remiss to not let inform my industrial tasks.

“It’s remarkably simple for individuals to overlook what a model says, however it’s virtually not possible to overlook how a model makes you are feeling.”


A London based-fashion academy has chosen digital company, The web optimization Works, to generate additional visibility on-line.

Vogue Retail Academy is an industry-led faculty with over 16 years of expertise in offering college students with a spread of programs and {industry} involvement, making certain their readiness to start a profession in trend.

The web optimization workforce carried out an in depth web site audit to assist the academy determine areas that wanted consideration. The outcomes of the audit have been then offered in a aggressive pitch course of.

Elizabeth Willis, advertising and marketing communications govt on the Vogue Retail Academy, mentioned: “After redesigning our web site in 2021, we partnered with The web optimization Works to extend our natural visitors and attain extra potential college students.

“In the previous couple of months, we’ve already seen large successes, together with our 2022 Clearing Marketing campaign.

“Our web site reached a high 5 spot on Google’s SERP for all our focused key phrases, which has contributed to a major improve in our UCAS Clearing purposes this yr.”

Alex Hill, gross sales director of The web optimization Works, added: “Our portfolio of shoppers within the training sector has been certainly one of notable progress not too long ago, so we’re very excited by the chance to guide a method for a university as prestigious as Vogue Retail Academy.

“We consider that our workforce right here would be the most suitable choice to verify we ship extraordinary outcomes and acquire the visibility degree that Vogue Retail Academy want.”

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