10 Shopify Retailer Examples To Encourage Your Ecommerce Technique

You’ve performed the onerous half – you’ve developed a product, purchased the area title, discovered the producer, and your stock is about to go.

Sadly, and not using a purposeful and, sure, fairly Shopify retailer, you might not see the success you deserve.

A Shopify retailer shouldn’t be solely the best way you current your product to your target market but additionally the place the place you’ll be able to generate gross sales.

An incredible Shopify retailer is many issues:

  • It appears to be like good. Because of this the data is straightforward to know, and your merchandise are showcased with skilled pictures. That is the place an amazing theme comes into play (extra on that later).
  • It navigates effectively. Because of this it’s straightforward on your web site guests to right away know the place they’ll discover the solutions to their questions, the place they’ll contact you if wanted, and the place and the way they’ll make a purchase order.
  • It’s arrange for search engine optimisation. Everyone knows you write for customers and never robots, however search engine optimisation nonetheless issues for a Shopify website. We gained’t element search engine optimisation suggestions on this article, however go to right here for extra details about optimize your retailer for search.

Should you’re simply getting began, the simplest option to perceive what makes Shopify retailer is to see examples of these doing it finest.

This may also help encourage arrange your retailer and your ecommerce technique as an entire.

What number of touchpoints till you hope to see a purchase order?

Which pages will you run remarketing adverts on?

What pictures are most profitable and ought to be shared on social media?

These are all elements of your ecommerce technique that may begin with an amazing Shopify retailer.

Under are a few of our favorites and why we love them a lot.

Whereas among the larger websites may use a customized Shopify theme (the place you’ll be able to nonetheless draw inspiration!), if we might discover the Shopify theme used, we added that for you under:

1. Greyston Bakery

greystone bakery shopify storeScreenshot from Greyston Bakery, July 2022


Positioned in Southwest Yonkers, New York, this B-Company is finest recognized for baking the brownies you take pleasure in in a Ben & Jerry’s Chocolate Fudge Brownie ice cream.

The corporate prides itself on providing private improvement instruments {and professional} coaching to provide anybody who works there the perfect probability of success.

It accepts all candidates no matter earlier incarceration, homelessness, or drug use.

A very inspiring place with a tremendous product, that is #1 on our checklist for a purpose.

We love the usage of colours and daring CTA instantly if you arrive on the web site.

The “store by value” can be an amazing characteristic that you just don’t see on each ecommerce retailer, however a fast and simple option to get folks to what they need with out having them sift by way of one thing out of their value vary (which may typically result in a bounce).

2. Comfortable Organics

Happy Organics shopify storeScreenshot from Comfortable Organics, July 2022


Comfortable Organics is a three-generation enterprise of beekeepers.

First began in Mexico, the corporate started when the daddy of the household was recognized with most cancers, and will now not are inclined to the bees.

So, his kids discovered a manner to make use of this identical honey, and infuse it with CBD to enhance his ache.

Because it turned out, there was a protracted checklist of therapeutic advantages to CBD and honey, which you’ll examine extra on their website.

As you’ll be able to see on their website, the phrases “Bundle & Save” are first within the menu.

This usually attracts a customer’s eye and drives site visitors to the web page.

The corporate seemingly needs folks to go to this explicit web page as a result of it saves the shopper cash by bundling and permits Comfortable Organics to upsell.

It’s a win-win.

  • Shopify Theme: Superstore.

3. Bombas

Bombas shopify storeScreenshot from Bombas, July 2022


One other basic, Bombas obtained its begin on Shark Tank.

Regardless of Shark Daymond John saying he instantly tuned them out and was fascinated about the subsequent pitch, the standard of their socks gained him over.

Bombas has since expanded past simply socks and is at present probably the most profitable firm to return out of the present.

The perfect half?

A portion of its proceeds are donated and at all times have been.

By way of its Shopify retailer, Bombas is dialed.

It retains it easy with totally different classes and doesn’t litter up the menu with totally different choices.

Should you go to Bombas’ website, you’ll see numerous well-placed CTAs that permit the customer to obviously perceive their choices whereas nudging them to purchase (be aware the “get 20% off” hyperlink on the backside!).

4. Patagonia

Patagonia shopify storeScreenshot from Patagonia, July 2022

It is a firm you’ll see on many “finest Shopify websites” as a result of its store is difficult (it has fairly just a few merchandise!), however organized superbly with sections and subsections.

Not solely does Patagonia assure every thing it makes, however the staff focuses on environmental and social duty, and pledges 1% of gross sales to the preservation and restoration of the pure atmosphere.

As one of many largest outside manufacturers, Patagonia does a superb job illustrating what makes the corporate distinctive and makes it straightforward to seek out what you want in just some clicks.

5. Cheekbone Magnificence

Cheekbone Beauty shopify storeScreenshot from Cheekbone Magnificence, July 2022


Cheekbone Magnificence has an amazing story, and it makes certain to spotlight that proper on the homepage of its Shopify retailer.

The entire firm’s merchandise are vegan and cruelty-free, and it has a dedication to develop into waste-free by 2023.

The kicker?

Not solely is Cheekbone’s product sustainable and good for the atmosphere (it makes use of 85% much less plastic than conventional lipstick tubes), however the staff donates 10% of their earnings every year.

  • Shopify Theme: Blockshop.

6. Pipcorn

Pipcorn shopify storeScreenshot from Pipcorn, July 2022


Pipcorn/Pipsnacks is one other Shark Tank discover.

After showing on the present, the model’s gross sales elevated from $200k to $1.1 million and noticed 12,000 orders come by way of – roughly 11,000 greater than it had ever had.

It’s protected to say Pipcorn saved the momentum going, and it’s now one of many high popcorn manufacturers in the marketplace.

The corporate reimagined popcorn through the use of heirloom corn as a result of it’s extra environmentally sustainable (and in addition extra nutritious).

One factor we love about this retailer is the emphasis it places on the family-owned side of the product – and for those who go to Pipcorn’s weblog, you’ll see that it additionally helps different small family-owned companies.

The store additionally places reductions in simply the fitting locations and has really helpful objects so as to add after viewing your cart, making it very straightforward to purchase!

  • Shopify Theme: Starter theme.
Olipop shopify storeScreenshot from Olipop, July 2022


Go to the Olipop web site and also you’ll see rotation provides on the high of your display – the one one on this checklist to take action – and a quite simple design.

Olipop tastes like your conventional soda, however helps microbiome and digestive well being help with plant fiber, prebiotics, and botanicals.

In accordance with Shopify, when contemplating your Shopify retailer,

“Think about the way you need clients to really feel after they store with you. Would you like them to really feel relaxed and summery? Or what about heat and comfy? The colours you utilize will affect how customers really feel, so use your palette correctly.”

Olipop is the proper instance of a model placing an emphasis on colour.

8. Tasty Tie

Tasty Tie shopify storeScreenshot from Tasty Tie, July 2022


These child ties with teether’s on the tip are oh-so-cute, however in addition they have an amazing Shopify retailer besides.

As you scroll down the web page, you’ll discover that this retailer is all concerning the options and advantages.

Whereas it’s instantly clear what the product is, there are various much less apparent advantages which might be additionally listed proper there on the homepage.

For instance, the tie has a crinkle materials (one thing you clearly can’t see in a photograph), and the web page’s content material paints an image of why that issues.

Briefly, it is a good place to begin for those who’re on the lookout for content material inspiration on your Shopify retailer.

9. Allbirds

Allbirds shopify storeScreenshot from Allbirds, July 2022


This instance and the subsequent one on our checklist are broadly thought-about nice Shopify retailer examples, and for good purpose.

Allbirds’ retailer options nice pictures, shiny colours, straightforward navigation, and in addition outlines the corporate’s sustainability method with clear initiatives:

  • Reverse local weather change.
  • Enhance carbon footprint.
  • Regenerative agriculture.
  • Use renewable supplies.
  • Provide carbon offsets.
  • Deal with accountable vitality.

Allbirds has created a web page for every of those initiatives with all the required particulars. Actually inspiring.

10. Ruggable

Ruggable shopify storeScreenshot from Ruggable, July 2022


Ruggable is the one retailer on this checklist that basically places video to make use of in showcasing its product.

Should you’re on the lookout for video inspiration, that is the one to take a look at.

It additionally has a “discover your good rug” button entrance and heart, the place customers can take a quiz to filter their rugs based mostly on what works for them.

It is a enjoyable and interactive option to make clients really feel that their expertise is extra customized.

The extra you find out about Ruggable, the extra you notice that this has positively guided the model’s ecommerce technique as an entire.

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Featured Picture: Kaspars Grinvalds/Shutterstock

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